Member Spotlight: GENIFER M.
This month, we’re highlighting veteran NCIA Member and cannabis supporter Genifer Murray, who recently launched her line of luxury cannabis-themed fashion jewelry, GENIFER M, with the objective and objective to “raise the conversation about cannabis through craftsmen precious jewelry.”
Cannabis Market Sector:
Member Because:2012 Tell me a bit about your background and why you released your company?
I introduced GENIFER M to begin the conversation about marijuana. With more than 7 years of experience working in the marijuana market, I have actually always been passionate about educating the general public on the positive power and healing benefits of cannabis; GENIFER M is luxury marijuana motivated precious jewelry that intends to do simply that through craftsmen jewelry.
My marijuana career began in 2010 when I co-founded one of the very first marijuana screening labs in the U.S., CannLabs based in Colorado, where I was among the very first female CEOs in the cannabis market. My enthusiasm and role as CEO became to be a champion for health and wellness for clients. My mission with CannLabs was to supply safe and quality medicine to marijuana patients, which resulted in a larger objective: to assist others and the bigger neighborhood that need this medication through lobbying for its legalization. While lobbying, I wanted to much better represent the marijuana market and make a declaration that showed cannabis in a non-threatening and elegant way. As a result, GENIFER M was born.
My father, Glenn Murray, a technically trained and internationally recognized gemologist, made me a 2.5 carat diamond pave indica leaf lapel to use with my suits while I was lobbying with NCIA and the Governor’s Task Force for Amendment 64 (ending cannabis prohibition). I wore the pin everywhere and could see it was not just changing minds, but beginning conversations with individuals that typically would not openly talk about or ask about cannabis. The pin created a movement, producing a non-threatening space for informing customers about marijuana and its advantages. GENIFER M is an extension of that discussion and was released to alter the method people view, communicate, and experience marijuana through luxe style and handmade quality precious jewelry. What unique value does your business deal to the cannabis market?
Our company is exceptionally unique in that we are using a lifestyle to start the discussion about marijuana. GENIFER M produces luxury fashion that empowers, informs, and raises the conversation about cannabis and exactly what it means to each individual who wears a leaf. Each GENIFER M cannabis inspired precious jewelry piece is designed to open conversations about subjects of cannabis in a non-threatening method; we aim to produce an area where you can fully reveal your beliefs, hopes, and passion for the recovery properties of marijuana with the mission to make a distinction in people’s lives. It shatters conventional perceptions of marijuana to reverse 90 years of the propaganda in mainstream culture.
Marijuana companies have a special duty to form this growing industry to be socially responsible and supporter for it to be dealt with fairly. How does your business assistance work toward that objective for the higher good of the marijuana market?
As entrepreneur in the cannabis industry, we each have a duty to move this market forward in the very best manner possible, which is why GENIFER M is the option to mass production and conventional marijuana perceptions. We believe in the higher side of purchasing power and design– and making a distinction in people’s lives through cannabis influenced jewelry. At GENIFER M, we wish to give you the power to share your story and lead you to a lifestyle that welcomes what marijuana implies to you while honoring the development from “pot culture” to “cannabis couture.”
What kind of difficulties do you deal with in the industry and exactly what services would you want to see?
There are a number of obstacles like no conventional banking, the 280E tax problem, and obviously the preconception, which still has a lot to do with why people are thinking twice in the decriminalization of marijuana. However, we require more science to overcome the misconceptions and preconception surrounding cannabis! We need the studies, medical trials, and research study. Luckily the U.S. is finally enabling some of that to occur. I also see pharma as a huge difficulty. As a marijuana neighborhood we need to collaborate to assist end the pharma period and supply people with natural and holistic medicine– not synthetically made or chemically compounded products. Ultimately, developing platforms for marijuana education is the essential to getting rid of the obstacles this market faces
Why did you join NCIA? Exactly what’s the very best part about being a member?
I joined NCIA due to the fact that we needed a nationwide voice to be heard in D.C. I wanted to help inform legislators and the public about the concerns challenging the market, to assist prepare for the concerns that no one understood about back in 2012. I also signed up with because the NCIA neighborhood and its members supplied me support through my marijuana entrepreneurial journey; they knew exactly what I was going through and ended up being an excellent network founded on the mentality of helping each other grow and prosper. We are all interacting to pave the way for the market.
For additional information about GENIFER M, or to purchase its products and help start the discussion about cannabis, please see www.geniferm.com.
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