Committee Blog: “Cannabis Reform” Stops Short

by Lisa Jordan, VP of Marketing, Canna Advisors NCIA’s

Advertising and marketing Committee, Social Justice Subcommittee As support for legalization continues to climb and speculation of” marijuana reform “at the federal level continues to swirl, one critical opportunity stands to be lost in the fray of voices and messages: Social Justice.

Cannabis reform, alone, stops brief. The deeper work is dealing with convictions, providing opportunities, and reinvesting in bad and minority communities that have actually been battered for decades by the “war on drugs.”

With focused attention, we can shape policies and legislation that expunge records, supply employment opportunities, and further balanced out the disproportionate impacts on individuals and neighborhoods of color. Expungement of misdemeanor charges, alone, can imply the difference in getting a job or housing for locals of bad and minority communities throughout the nation.

The goal of the Social Justice Subcommittee of NCIA’s Marketing and Advertising Committee is to ensure this chance keeps presence and action which cannabis reform does not stop brief.


This level of policy change starts at the polls.

The November 6 elections are essential to enacting prospects who are not only in favor of cannabis reform, in general, however will also push forward with social justice initiatives.

3 Actions for Everybody

In these last days prior to the election, each person can take a few, mindful actions to make certain that social justice doesn’t get lost:

1. Register to Vote:

Some states enable voter registration up until election day. Inspect your state’s due dates here: https://www.headcount.org/deadlines-dates/

If you missed your state’s deadline for this year, go on and register now so you’ll be ready next time.

2. Know Your Candidates

Do your research study to know where your state and federal level prospects stand on cannabis reform, overall, and on social justice concerns.

NCIA assembled these 2 terrific resources: Secret Races to View and Congressional Scorecard. And, the Marijuana Voter Project also has an useful resource. 3. V-O-T-E, and&Ensure Your Buddies and Family Vote Voter turnout in the 2016 was at a 20-year low , with only 55%of qualified citizens casting tallies.

Cast your vote, and advise others to do the same. If you’re lucky adequate to live in a state with mailed ballots, get yours in early. If you vote at your regional polling area, include an appointment to your calendar– and do not miss it! Offer flights or carpool with your friends, next-door neighbors, and co-workers. Check out free trips to the polls from Lyft.

It’s up to us to make certain this chance keeps visibility and action and that cannabis reform doesn’t stop brief. #StartsAtThePolls Lisa Jordan leads the brand name development and marketing method for Canna Advisors and supplies skilled guidance in these areas to customers. With proven success in emerging industries, Lisa’s work has won various awards consisting of a Bronze Lion at the Cannes Lions International Festival of Creativity, nationwide awards for predictive analytics, and regional ADDYs. Lisa has actually spoken at marijuana market conferences and was selected to serve on the NCIA’s Marketing and Advertising Committee and functions as Chair of the Social Justice Subcommittee. With time, Lisa wishes to make cannabis brands as mainstream

and iconic as familiar, huge brands. In her downtime, you will find Lisa on a treking path with her husband and four huge mutts or finding any excuse to hang around at Red Rocks.

Leave a Reply